Blog post

What vs. How

03 May 2017
What vs. How
What vs. How

In this second video blog in our Engaging Content series, our MD Ben Cole talks about how the approach to planning a successful and engaging event is based on having the right mindset. Click on the video to hear what he has to say.

Shortly we'll be sharing our rules of engagement, here on our Latest News page.

Film and production - Paul Cook, Paul Cook Film

Shot on location at The Angel Hotel, Bury St. Edmunds

Blog Post

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Other Projects

Uniting the Storage and Data Management Industry

Uniting the Storage and Data Management Industry

Creating a high impact event environment for the data and storage industry.

Showcasing a New Brand Experience

Showcasing a New Brand Experience

Unveiling new showroom experiences for a leading Volkswagen retailer.

Celebrating 40 Years of Innovation

Celebrating 40 Years of Innovation

Marking 40 years of leading edge thinking in the UK automotive industry.

A Five Star Environment

A Five Star Environment

Maintaining an exemplary guest experience during the rejuvenation of a luxury hotel.

The Power of Shared Experience

The Power of Shared Experience

Curating memorable content for a not-for-profit sector staff conference.


The annual Clic+ conference is happening tomorrow. The day consists of discussion panels, breakout sessions, key sp… https://t.co/8W3vq3GdEC

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