Blog post

#INSPIREDPINGS - October 2017 Issue

31 October 2017
#INSPIREDPINGS - October 2017 Issue
#INSPIREDPINGS - October 2017 Issue

Each month we bring together the best stories from the worlds of live events, experiential and advertising communications in our blog #INSPIREDPINGS - celebrating the best "lightbulb" moments and ideas from across the Web. This month we take a look at Ford's Smart Benches, the new Audi e-tron 'Electric Story' ad campaign, Google's new Pixel Buds earphones, and much more.

CREATIVE AND INNOVATIVE THINKING

The Future of Mobility

To coincide with the release of the new fully electric Audi e-tron, Audi Norway commissioned Anne-Li Karlsson (a celebrated Swedish artist) and advertising agency POL to visualise the future of urban mobility in the 'Electric Story' ad campaign. Using electrically charged ink, the ad shows a model e-tron travelling through a paper town, a metaphor for the future of mobility. Audi’s reputation for creative innovation is perfectly depicted in this well-thought-out ad, definitely worth a watch!

A Smile Goes Along Way

It’s true that a polite smile can go far, but KFC have taken this premise even further by introducing the world’s first ‘Smile to Pay’ facial recognition system. Hangzhou, a city in Eastern China, is the first to employ such a system which is the invention of Chinese e-commerce company Ant Financial. Using a 3D camera, customers' faces can be scanned whilst smiling to verify their identity using a ‘liveness detection’ algorithm. The machine works by recognising movements and facial features instead of solely recognising a static image. This is another step in a long line of biometric technology looking to change the overall consumption experience.

IDEAS THAT CONNECT AND ENGAGE AUDIENCES

Keeping Customers Connected

There are few things more frustrating than getting out your phone to browse the internet, contact a friend or take a picture, and realising you have no internet access, or worse, you’ve run out of battery. For lucky Londoners though, this fear will become a thing of the past thanks to Ford and Strawberry Energy who have joined forces to create 20 Ford Smart benches. These benches offer free solar-powered mobile charging and Wi-Fi access, not only for phones but also for tablets, cameras and wearables. The days of using ‘sorry my phone died’ as an excuse may well and truly be over…

Hello, Bonjour, Hola

No longer does language have to act as a barrier thanks to Google and their Pixel Buds earphones. The clever new tech can translate 40 languages when used in conjunction with one of the new Google Pixel 2 phones. Translation is only one trick the Buds have up their metaphorical sleeve though, the earphones also feature gesture controls allowing calls to be answered, volume levels to be adjusted and songs to be switched. The Buds go on sale this month and are expected to be the first in a long line of translate technology.

INSPIRATION FROM ALL OVER THE WORLD

Under The Sea

If you think you’ve discovered your favourite restaurant, think again. 2018 will see the arrival of Europe’s first-ever underwater restaurant. Coming to Norway, the restaurant named Under (translating to Wonder in Norwegian) will serve fresh seafood, whist giving customers the opportunity to see far into the North Sea through a giant window. Acclaimed architecture and interior design company Snøhetta is the brains behind this very exciting restaurant, which will also double up as a marine biologist research centre. Happy to put our food critic hats on to try this one…

If you liked what you've read and want to know what else makes us tick, email us at tellmemore@inspiredlive.co.uk.

Blog Post

other projects

Uniting the Storage and Data Management Industry

Uniting the Storage and Data Management Industry

Creating a high impact event environment for the data and storage industry.

Showcasing a New Brand Experience

Showcasing a New Brand Experience

Unveiling new showroom experiences for a leading Volkswagen retailer.

Celebrating 40 Years of Innovation

Celebrating 40 Years of Innovation

Marking 40 years of leading edge thinking in the UK automotive industry.

A Five Star Environment

A Five Star Environment

Maintaining an exemplary guest experience during the rejuvenation of a luxury hotel.

The Power of Shared Experience

The Power of Shared Experience

Curating memorable content for a not-for-profit sector staff conference.

Other Projects

Uniting the Storage and Data Management Industry

Uniting the Storage and Data Management Industry

Creating a high impact event environment for the data and storage industry.

Showcasing a New Brand Experience

Showcasing a New Brand Experience

Unveiling new showroom experiences for a leading Volkswagen retailer.

Celebrating 40 Years of Innovation

Celebrating 40 Years of Innovation

Marking 40 years of leading edge thinking in the UK automotive industry.

A Five Star Environment

A Five Star Environment

Maintaining an exemplary guest experience during the rejuvenation of a luxury hotel.

The Power of Shared Experience

The Power of Shared Experience

Curating memorable content for a not-for-profit sector staff conference.


Last week @Google were named the best company to work for due to the incredible benefits they offer their employees… https://t.co/OChgyw6zKg

get in touch

  • Inspired
  • The Old Bakery
  • 5-9 St Andrews Street South
  • Bury St Edmunds
  • Suffolk IP33 3PH
  • Follow us on

Fill in the form and we'll be in touch: