Blog post

Enhancing Experiences Through Environment Design

13 September 2017
Enhancing Experiences Through Environment Design
Enhancing Experiences Through Environment Design

Author - Sarah Wilson, Marketing Manager, Inspired.

At home, we’ve been talking for a while about knocking the kitchen and dining room through into one open plan space. I spend a lot of my time in the kitchen and from a purely functional perspective it would make life easier to have the children in the same room as me, for eating, homework etc.…. just so I can keep an eye on them!

Last weekend, I had my sister-in-law over to stay. She’s an architect, so I thought I would get her advice on the work involved. Her response was an interesting one – yes, she could draw up a plan for a fairly straightforward knock through, which would meet my functional requirements. However, having watched how we currently use the space, she was far more interested in how it could be much more than just a functional space. By making simple changes such as reconsidering the size and position of windows and doors to connect the house much more strongly with the garden and flood the house with daylight, the result would be a more positive, uplifting spatial experience.

This got me thinking about live experiences and how the design of the environment in which they take place can have a fundamental effect on the audience’s experience and the resulting impact.

Interestingly, I saw in Marketing Week this week, that Honda has run an experiment to see how effective colour is in influencing mood and evoking a positive emotional response when it comes to making a purchase. The car manufacturer compared sales conducted in a normal showroom environment with those that took place in a purpose built ‘blue pod’. The calming nature of the blue environment appeared to have a relaxing effect on customers, and therefore they were more likely to complete the transaction. Amazingly the profitability of sales in the pod was 35% higher than in the showroom.

Sheffield Children’s Hospital designs by Morag Myerscough © Jill Tate

Similarly, Design Week recently showcased an exhibition examining how influential design can be in the medical world, highlighting the concept environment design for Sheffield Children’s Hospital. Quoting exhibition curator, Lucienne Roberts, “Something that came out of my research into hospital interiors is the value of design in raising the spirits…”. And I couldn’t agree more.

From just these two examples it’s clear that environmental design does have a significant effect on an audience - whether it is how it makes them think, feel or even act as a result.

When creating live experiences, once objectives are established and desired outcomes agreed, the event space, or venue, can and should help to deliver against them. In an ideal world, we would have free reign to select the perfect location to help influence mood and evoke the desired emotional response. However, it is often the case that the venue is already agreed. Then, it is about thinking differently - thinking creatively - to create an environment that helps the total experience achieve the results.

At Inspired, we have worked on many projects over the years where we have done just that. Whether it is about designing an environment that aligns location with brand experience, creating a greater sense of connection between presenter, product and audience at conferences, or maximising the impact of the existing environment to create that wow factor, or PING moment at awards ceremonies, it’s about enhancing the experience to create the desired impact and outcomes.

If you’d like to find out more about how we can think and work differently with you to deliver your objectives and outcomes, get in touch.

Blog Post

other projects

Uniting the Storage and Data Management Industry

Uniting the Storage and Data Management Industry

Creating a high impact event environment for the data and storage industry.

Showcasing a New Brand Experience

Showcasing a New Brand Experience

Unveiling new showroom experiences for a leading Volkswagen retailer.

Celebrating 40 Years of Innovation

Celebrating 40 Years of Innovation

Marking 40 years of leading edge thinking in the UK automotive industry.

A Five Star Environment

A Five Star Environment

Maintaining an exemplary guest experience during the rejuvenation of a luxury hotel.

The Power of Shared Experience

The Power of Shared Experience

Curating memorable content for a not-for-profit sector staff conference.

Other Projects

Uniting the Storage and Data Management Industry

Uniting the Storage and Data Management Industry

Creating a high impact event environment for the data and storage industry.

Showcasing a New Brand Experience

Showcasing a New Brand Experience

Unveiling new showroom experiences for a leading Volkswagen retailer.

Celebrating 40 Years of Innovation

Celebrating 40 Years of Innovation

Marking 40 years of leading edge thinking in the UK automotive industry.

A Five Star Environment

A Five Star Environment

Maintaining an exemplary guest experience during the rejuvenation of a luxury hotel.

The Power of Shared Experience

The Power of Shared Experience

Curating memorable content for a not-for-profit sector staff conference.


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